Sports betting has finally arrived in the Big Apple with the launch of legal sports betting in New York for those 21 and older. While the New York Jets and Brooklyn Nets have official sportsbooks, the state of New York has also seen 15 other online and mobile sportsbooks open for business.
The NFL has been slowly but surely integrating gambling into its gameday experience. Last year, the league announced it would simulcast a gambling-themed event on ESPN Plus, and they have continued to experiment with alternative broadcasts. This year, they have added free-play games and a betting line to the bottom of the screen.
The NFL’s first international sportsbook sponsorships came in Germany, Australia and Latin America. It has also signed an exclusive deal with Caesars, a company that closed on a merger with William Hill last month. In an effort to make official sports betting a reality, the NFL has been talking to the various gaming and sporting operators to find out what they’re doing right and what needs improvement.
One of the most important features of official sports betting is the ability to create clear and well-defined markets. By introducing this, the NFL is creating a safe and trustworthy environment for consumers. If a betting site is found to be operating illegally or committing other crimes, the company will be shut down and its customers’ funds refunded.
In addition to creating clear and well-defined markets, official sports betting partnerships have many more facets than simply announcing a partnership. These relationships aren’t one-off deals; they’re huge portfolios of mutually beneficial relationships.