This season, the NFL will be offering its fans a whole new way to bet on football games, with three sportsbooks now officially designated as NFL partner sportsbooks. This new partnership will give NFL fans access to official league data and will allow the betting companies to tie their brand names to sports statistics. This five-year deal is worth nearly $1 billion if it goes through. If it doesn’t, the NFL can opt out after three years.
This partnership will help increase betting revenue for the sport. For example, the PGA TOUR will offer fans a new way to bet on the PGA Tour, with an exclusive bet365 product. The bet365 website will be the exclusive source of betting odds on leaderboards, player pages, and on the TOURCast, which provides 3d renderings of every shot. This partnership will give fans across regulated states a more interactive and engaging live experience.
The NHL is also partnering with a social marketplace, Wagr, to make verbal wagers official. The platform will also calculate point spreads and allow customers to place bets against their friends. The sportsbook was founded by former Harvard students and will have a permanent presence in Nashville SC’s new stadium. Activation tents will be set up at the stadium so that fans can make their bets on the team’s next big game.